He’s a multi-Grammy award-winning artist who’s also changed fashion, but to some, he’s just the other crazy man with a keyboard.
I think he’s a marketing genius who sometimes gets misunderstood.
Thinking of the rapper who met with President Trump in the White House and spammed Twitter about his mental state could leave you wondering why I see him as any type of genius.
But these incidents are just the polarising and controversial side of Kanye where he says what’s on his mind and struggles to articulate meaning, often in ‘ramped-up’ states as he suffers from bipolar disorder.
His designing deal with Adidas since 2013 has helped the manufacture massively in their reputation in the fashion community and sell out instantly.
Adidas CEO, Kasper Rorsted, said about Kanye: “When you engage with people of very high creativity, they are different in the way they act. How they behave.”
The Chicago-born rapper builds hype for new albums through third party social media, by having spectators’ film on smartphones while freestyling on beats he’ll never end up using.
For the 5-album rollout in 2018, music journalists, vloggers and celebrities were invited to a new listening party each week, giving the virtual audience a taste of what to expect from the final product.
In terms of fashion, Kanye, whose company Yeezy is valued at $1.5 billion, gets spouse Kim Kardashian to showcase new trainers on Instagram, because Kanye sporadically creates and deletes his Instagram account.
Ahead of the release of his ninth studio album currently titled ‘Yhandi’, Kanye has started a weekly gospel choir session called ‘Sunday Service’ that performs both old and new songs.
Kanye has always included his fans through marketing in new projects, which I think keeps him from ever being ‘cancelled’.
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